Senior Manager - Content Management

Senior Manager - Content Management

Responsibilities:

- Create content marketing strategies and marketing plans for content distribution across all channels (including owned and paid media) and devices and create a roadmap for required tech architecture and ROI measurement for content efforts.

- Strategize for content format and templates, SEO optimized content.

- Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search.

- Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth.

- Gather business requirements and translate them into content platform functional specifications and process flows, solution design for implementation of DXPs/ CMS, DAM.

- Collaborate with clients and Accenture stakeholders to implement DXP, DAM, and content platform solutions and assist in change management and adoption of the new tool/process.

- Understand, design the internal component's workflows/process of DAM/CMS and their integration with remaining marketing components such as MRM (Marketing resource management), workflow management, PIM (Product information management, MAM (Media asset management), digital rights and licensing management (DRM), CMP (content marketing platform), CSPs (Content service platforms) or content editing/development suites, content collaboration tools, hyper personalization tools, multi-channel marketing hubs.

- Evaluate and document business processes, existing workflows and systems, create requirements for new processes, develop use cases, and manage requirement changes. Overall, lead content management process and technology assessment, KPI and its definition, vendor assessment for different technologies including Adobe.

- Develop and manage a team of content management specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training, etc.

- Drive business development efforts and thought leadership in the content management space.

Requirements:

- A strong understanding of the fundamentals of Digital Marketing and evolving MarTech/AdTech platform landscape.

- An understanding of the customer journey and enabling the content and content systems across the journey.

- An understanding of key digital metrics like reach, impressions, engagement rate, etc.

- A strong understanding of the content platforms and features and integration with the larger MarTech ecosystem, including workflow management system and analytics.

- An ability to work closely with business teams, including product owners and technology teams.

- An understanding of on-page SEO and keyword research, web analytics, and tagging.

- A keenness to learn and adapt to new technology in the digital realm.

- MBA from a tier 1 institute with preferably a bachelor's degree in marketing, journalism, communications, or a related field.

- Overall 12+ years of work experience in below

- Gathering and documenting requirements, creating and maintaining functional specifications for DXP/DAM/CMS.

- 8+ years of implementing web content management and/or eCommerce applications.

- Proficient understanding of all DXP/CMS components and features like DAM, workflows, personalization, sites, how to overlay components for customizations, integration with content development suites/ remaining Martech components/ platforms.

- Hands-on experience with enterprise DXP/CMS tools such as AEM, AEM assets, Sitecore, etc.

- Proficient understanding and working experience of DXP/CMS functionalities such as for AEM, creating and maintaining functional specifications for new AEM templates, AEM components including authoring widgets, custom widgets, and workflow customization/creation.

- Experience in distributing content efficiently and measuring impact across owned and earned channels (Website, email, blogs, social media pages, YouTube, etc. ) and external channels such as LinkedIn, Quora, Twitter, Instagram, Reddit, and content discovery platforms such as Taboola, Outbrain, etc.

- Proficient understanding of cross-browser, cross-device compatibility needs, SEO fundamentals.

- Working experience with JIRA, Confluence, or similar tools.

- Working experience with Agile methodology and Scrum practices, writing user stories.

- Monitoring trends, analyzing data to optimize content marketing campaigns.

- Identifying marketing process improvement opportunities.

- Developing/supporting development of MarTech/AdTech platform technology.

- Experience in working with middle to senior management levels within existing organization/client organizations.

- Experience in working across multiple industries.

- In addition, to excel at the role, you will also need to have.

- An ability to work with the leadership to support business development and thought leadership.

- Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.

- Strong communication and presentation skills to share the perfect pitch with key stakeholders.

- Strong client handling skills to develop, manage, and deepen relationships with key stakeholders.

- Team building skills to collaborate, work, and motivate teams with diverse skills and experience to achieve goals.

- Possess strong leadership skills along with strong communication, problem-solving, organizational, and delegation skills to nurture and inspire team members.

- Identify new opportunities, develop solutions, and own proposals end to end.

- Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets, etc., that contribute to enhancing the offering.