Senior Manager - Content & Catalog - TVs & Home Appliances - eCommerce

Key Responsibilities - 

This role would be housed under Category Marketing and will lead the Content and Catalog charter for TVs & Home Appliances. This person would be expected to work closely with the category team, marketing team, brand product teams and suitable agencies / vendors to execute the Content & Catalog roadmap with the objective of building as a research destination for TVs & Home Appliances.

- Understand the business strategy and translate this to an execution roadmap on Content and Catalog - think through relevant content investments, discovery points, catalog quality, etc.

- Good understanding of consumer behavior across touchpoints - marketing touchpoints, pre-purchase leg (Search, Browse, Merch, Catalog & payment touchpoints) - Working closely with key stake holders (internal and external) - should have had people interfacing opportunity in the past

- Vendor Management: Working closely with the creative and media agency to plan and launch new content assets - should have front ended conversations with agencies in his past roles

- Providing pro-active direction & ideas for campaigns/projects on all aspects- new value propositions, new product designs & relevant marketing campaigns etc.

Role Dimensions

a) Impact Focus:

- Understands business impact of content assets, discovery points and prioritize investments

Builds business case and evangelize content and catalog charter in the BU

- Can track the content/campaign performance to desired results analytically

b) Customer Obsession:

- Extremely customer centric and can come up with deep consumer insights

- Good understanding of the audience on various touch points; their interest, engagement etc.

c) Execution:

- Should have the ability to drive projects independently and seamlessly

- Attention to detail and quality obsessed

- On their feet thinking to overcome roadblocks and should be a problem solver

- Work with diverse stakeholders across product, business, brand and marketing teams to drive results

Knowledge & Skills expected:

- MBA from Tier 1-2 business school

Key Skills:

- Flair for marketing and consumer behavior and ability to think customer backwards

- Creative thinker with a passion for ideas and good understanding of using media channels, content innovations, and product touchpoints to increase conversion across customer purchase funnel

- Great attention to detail and vendor management skills

- Strong program management skills, multi-tasking ability & interpersonal communication - ability to work with multiple cross-functional teams on fragmented workstreams

- Good manager as well as individual contributor

- Proactive, self-starter & highly motivated with high bias for action

- Strong Flipkart-first & Customer-first orientation

Knowledge:

- Basic understanding of traditional content media & product management functions

- Knowledge of tools like omniture, google analytics etc. is a good to have

- Ability to create excellent and articulate presentations and plans

- Good planning and execution skills

- Excellent ideation skills and on the go thinking

- Proficient with office software