Senior Manager - Consumer Insights/Market Research - Media

Job responsibilities -

- Work on Continuous studies of HT including Brand track - NPS (Del, Chandigarh, Gurgaon ; Syndicated study - IRS, Reader panel (need basis), Some non print studies/data analytics

- Work on customized research of HT including Readership studies, Product studies, Campaign testing (selective), Some B2B focused studies, Some non print studies/data analytics

- Pilot the latest research methodologies in the Print Space

- Highly analytical and number driven individuals with a creative bent of mind.

Prior Role (s)/ Work Experience Preferred :

- 7 to 10 years of experience in research for FMCG / Service / Retail industry

- Experience in Primary Qualitative Market Research with practical knowledge of research methodologies like, Focus group discussions, direct interviews and ethnographic research would be preferred

- Strong interpersonal skills and Proactiveness

- Very Good Influencing & Persuading Skills