Senior Manager/Chief Manager/AVP - Campaign Analytics - BFS

A. Revenue Contribution through Analytics:

- Play a key role in meeting the business objectives through data led customer engagement across multiple-channels and touch-points

- Work closely with data analyst and data scientist teamto increase opportunity base

- Innovate in building green channel for instant conversion

- Understand the business portfolio/requirement and arrive a data driven strategy

- Regular meeting with stake holders with campaign insights and data driven ideas to improve business

- Design an customer engagement strategy (analytical led campaigns) via marketing channels

- Keep track of business budget and utilize them to generate higher return on investment

- Design campaign requirements and take consent from all stakeholders on implementation strategy for customer engagement/upsell/xsell initiatives

- Measure campaign effectiveness both interim and end campaign

- Infuse learning from past campaigns and make changes to improve efficiency

- Meet/exceed business objectives through design of experiments (DOE's)

- Strong communication skills for effective interaction with business stakeholders

- Keep abreast about the technology and how it can be leveraged in reaching out to customers

B. Technical Skills & Knowledge:

- Excellent communication, collaboration and presentation skills

- Strong problem solving, quantitative and analytical abilities

- Strong ability to plan and work with numerous people

- Ability to conceptualize and automate process to save time and improve efficiency

- Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally

- Know-how of CRM, UNICA and knowledge of SQL will be an added advantage