Senior Manager - Channel Support - Insurance

Senior Manager - Channel Support

- Develop, communicate, implement and manage a channel marketing strategy for the assigned channel type.

- Hire, manage and mentor a team of direct reports.

- Work with others ensure that marketing activities are in support of sales plans.

- Keep a pulse on channel partner trends and drive marketing excellence across the organization.

- Measure and report on the effectiveness of sales enablement investments.

- Responsible for driving strategy and growth within assigned target customer base.

- Develop proposals, business cases and ROI model for and with partners.

- Serve as a highly visible internal evangelist to the marketing, sales and transformation organization.

- Create and maintain channel segmentation and key persona analysis for each segment.

- Organize and execute campaigns through internal resources and external vendors.

- Track and optimize the performance of new and existing partnerships.

- Set the strategic and tactical direction for channel marketing activities that generate revenue in region.

- Maintain accurate tracking mechanisms and analysis, action plans for management insight.

- Ability to document, plan, market, and execute programs using quarterly review templates.

- Monitor and controls employee performance to ensure proper work techniques, quality products, and compliance with company policies.