- Drive insight driven customer engagement to deliver business through application of analytics /analytical Martech platforms.
- Data mine the business portfolio and arrive a data driven strategy for business objectives set
- Design an analytical customer engagement strategy (campaigns) through available analytical platforms
- Design the implementation docket and release to all stakeholders for implementation of customer engagement/upsell/xsell initiatives
- Measure periodic interim and end campaign KPI performance and alter strategy to improve the effectiveness
- Meet/exceed business objectives through design of experiments (DOEs)
- Interact with data scientists for building analytical solutions towards objective of analytical business delivery
- Interact with internal and external technology stakeholders for analytical business delivery
- Strong communication skills for effective interaction with business stakeholders
Skill-sets:
- Individuals with competency in data and analytics with strong business drive
- Highly logical individuals with appreciation of emerging analytical and marketing technologies
- Strong communication skills to effective interaction with business stakeholders
- Advanced presentation and write-up skills
Education/ Experience:
- Graduate in technical fields like Engineering, Math, Econometrics
- Masters in Business, Economics, applied fields
- Experience in the field of BI/Analytics/Marketing campaign management
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