Senior Manager - Business Development/Marketing - Real Estate

Job Title : Senior Manager - Business Development Marketing

Department : Marketing & Communications

Direct Manager / Direct Reports: Senior Manager Level

Reporting relationship : Group Marketing Head / Corporate Solutions Marketing Lead

Location : Gurgaon (NCR)

Objective :

Enhance firm's overall business development function through solution design, bid management and business development marketing by effectively leading bid strategy, formulating value propositions and key messaging targeted at C-suite

Accountabilities :

- Business Development Marketing

- Lead bid strategy and key messages to support BD

- Formulate core value proposition/executive summaries targeted at C-suite level

- Developing approach for bid defence presentations

- Re-bid Strategy: Preparing renewal/extension strategy prior to the run out of the deal period

- Developing CRM program for effective management of key accounts

- Sales Programs: Setting up of various sales programs and work with leadership teams for its governance

- Cross-sell /Up-sell: Formulating program / workshop to help solution and business development team to sell more

- Develop professional BD collaterals to support BD efforts

- Strong capabilities in presentations, capability brochures, case studies etc

Behavioral Competencies:

- Strategic Thinking &Leadership

- Team player

- Effective mix of strategic and tactical thought process.

- Diligent and focused on Execution

- Eye for Detail is a must

- Good grasp of language

Required Qualifications & Experience :

- A management graduate with 10 years of experience, encapsulating various marketing skills (brand, marketing and offline marketing).

- Prior BD, client pitch, bid management experience is a must

- BD marketing support in firms with an RFP culture like IT/ITeS services etc.

- Industries such as Technology and Consulting.

- Worked with established brands

The candidate must possess :

- Strong written communications skills-Very important

- Understanding of strategic marketing and business development

- Ability to grasp the business nuances and articluate value proposition

- Understanding of various communication mediums

- Ability to work with cross functional teams and matrixed Responsibilities both supervisory and reporting

- Senior go-to person for marketing support over the last 4-5 years.

- A competent marketing professional, who can work beyond hierarchies, set timelines and rankings.