Senior Manager - Branding - Entertainment Industry

- Analyzing how our brand is positioned in the market and crystalize targeted consumers insights

- Taking brand ownership and provide the vision, mission, goals and strategies to match up to

- Translating brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to take action

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brands direction, choices and tactics