Posted By
Posted in
Sales & Marketing
Job Code
1056244
Sr. Mgr.: Brand Strategy
Job responsibilities :
- Develop programs that enhance brand visibility/ awareness and brand equity.
- Drive/ strengthen brand positioning and differentiation, basis the brand research data.
- Creating brand stories, strategies and identifying key customer propositions in line with business and brand objectives.
- Work closely with advertising/ creative agencies for creating band assets and communication basis the brand strategy.
- Review and contribute to brand metric improvement across customer touchpoints (offline & online, including website, social media, etc.)
Skills :
- Experience in driving brand planning/ brand strategy for B2C or B2B brand.
- Proven track record using data-driven insights to build brand strategy.
- Preferred ; understanding of the B2B segments like BFSI, IT/ITES, Mfg etc
- Experience of online marketing, including social media and content marketing
- Strong project management skills; organized, detail-oriented individual with the ability to manage through unstructured situations.
- Experience in developing creative outputs basis the agreed brand strategy. Brand Management, Account Planning, Brand Planning
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Posted By
Posted in
Sales & Marketing
Job Code
1056244