Senior Manager - Brand Strategy/Consumer Insight - Retail

Company: A Leading Retail Company, (Mumbai Location)

Level : Sr.Manager

Profile : Brand Strategy - Consumer Insight

Reports to: Chief of Consumer Insight and Marketing

Direct Reports: Assistant Manager Consumer Insight; Marketing Executive

Qualification, and Experience Required

- 10+ years of experience post MBA

- At least 2-3 years in a market research agency on repute - Nielsen, IMRB, TNS, Hansa, Millward Brown

- Preferred if has Consumer Insight experience in a Client organization preferably in retail or banking

- Experience with analytical softwares

- Exceptional written and oral Communication Skills

Skills and Competencies:

- A marketing mind with research training

- With a hands-on approach to data and analytics

- Proven abilities to synthesise data across multiple sources

- Demonstrated ability to draw insights from structured and unstructured consumer data

- Track record of delivering business goals through superior consumer understanding

Base Location : Mumbai

Key Responsibilities:

Deliver an Insight Engine for the organization by:

a) deep-diving into existing databases

b) identifying appropriate syndicated researches

c) collaborating with brand partners

d) commissioning bespoke research

- Monitor the health of the brand and the business; brand experience delivered to shoppers;

- Satisfaction of customers and vendors ; price benchmarking

- Develop an in-depth understanding of the key catchments we operate in; feed into catchment growth plans across marketing and assortment

- Develop an assortment plan bases customer, shopper and category trends and socialize with buyers, merchandising and operations

- Develop the format and location strategy for stores and deliver the brief for the property team

Shipra