Job Description:
- Decipher client brand briefs to develop non-FCT and content integration ideas
- Develop Annual brand plan & annual budgets in-line with brand needs
- Development of collaterals, pricing sheets for key shows and initiatives on the channel to facilitate sale of show sponsorship
- Coordinate with editorial and production teams to ensure delivery of deliverables on sales deals
- Handle marketing operations including coordination with various media and creative vendors, coordination with other network channels and network digital media platforms and generating post campaign evaluation reports and
- Coordination on documentation relating to various marketing deals, guests etc.
- Analyzing viewership trends (TAM etc.) in key markets and creating product and marketing solutions.
- Social media marketing for branding and reaching close to the users.
- Media Planning - Formulate Media Plans with the media agency and use different media vehicles innovatively
- Conceptualize and implement all ATL, BTL & sponsorship marketing activities pertaining to brand
- Excellent written and verbal communication in English.
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