Senior Manager - Brand Marketing - FMCD/Telecom/FMCG

We are hiring for a Senior Manager - Brand Marketing with a Top Brand

Location : Mumbai

Job Responsibilities :

- Develop execute the annual brand plans and marketing mix in line with the overall marketing strategy, thereby enabling achievement of brand objectives and growth targets.

- Lead creative development to motivate the target audience to take action

- Manage Creative Development: Brief agencies to come up with best-in-class creative executions. Manage agencies from brief to final asset delivery across ATL mediums such as TV, Print, and Radio

- Develop, coordinate and execute campaigns for the brand in coordination with Creative Agency and Media Agency.

- Market Intelligence: Periodic analysis, evaluation of category to generate insights for brand/business. Maintain constant touch with the market to understand trends and competitor activities in order to observe and evaluate the execution of plans vis- vis competition.

- Market Research: Understand research requirements and action market research and coordinate with Research Team to derive actionable insights on the brand.

- Build strong relationships with Key Stakeholders across the entire Content, Sales, and Commercial value chain.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

It is ultimately the brand manager's responsibility to ensure the success of the brand and various campaigns