Senior Manager - Brand Marketing - EdTech

We are looking out for a Senior Manager - Brand Marketing with a leading Ed-Tech Brand

Location - Gurgaon [Hybrid]

Your responsibilities will include:

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term

- Translating brand strategy into the brand plan and go-to-market strategy

- Responsible for ATL/BTL and Digital Marketing

- Planning and execution of communications and media actions across offline, online, and social media

- Participating in product development, pricing, and supporting new product launches

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

- Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies

- Guiding the Advertising & Promotion budget

Key Requirements :

- You have a degree in Marketing, Business Administration, or a related field.

- You have prior experience in Brand Management.

- You have strong experience in business analytics, consumer insights development, and a solid understanding of core marketing levers.

- You are an excellent communicator and creative thinker.

- You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.