Senior Manager - Brand Marketing - BFSI

Role - Sr.Manager-Brand Marketing

Location - Gurgaon

Responsibilities:-

- Chalk out the marketing calendar for various brand initiatives and work towards execution and implementation of the same

- Drive innovation and bring in new communication ideas on the basis of market research, consumer insights, and business imperatives.

- Liaison with category and revenue teams to create cutting edge marketing communication across digital, TV/ OOH media

- Collaborate with external and internal stakeholders to create and execute various marketing initiatives

- Stage marketing interventions to impact business metrics

Education & Experience -

- PG in Marketing with 4 to 7 Yrs Relevant work experience of working on brands managing the communication and brand strategy. Preferably from core marketing background or advertising agency

- Has exposure to the creative development process, including content and campaign creation and execution

- Needs to have exposure to media planning, Digital planning etc.

- Having strong creative bent of mind, with an ability to generate ideas to drive brand visibility

- Has an analytical bent of mind and is able to decipher data

- Cross-functional team management skills to liaison with both external agencies and internal stakeholders

- Comes with industry contacts and publisher connections has worked with vendors across domains

- Experience of working in unstructured environment, entrepreneurial in nature

- Excellent verbal and written communication skills

- Self-motivated, aggressive, open to learning with an extremely positive attitude