Senior Manager - Brand Manager

Key Result Areas (Key Performance Indicators):

- Product and Brand Initiatives

- Marketing Tools and Creatives

- ATL and BTL Coordination at national level

- Marketing Budget- Monitoring and reporting

- Retailing -Branded format expansion and Loyalty program efficacy

- Training and development of influencers

- MIS and budgets

Critical Tasks:

1. Responsibility for Brand activations at national level

2. ATL and BTL activities for Coated steel brands

3. Development of tools and collaterals/AVs/Product literature as applicable to RE or OE

4. Trademark & IP /Legal interventions against counterfeits and duplicates

5. Strengthen influencer connect and enrolment through loyalty program.

6. Capturing data, analysing and reporting as per timelines.

7. Budget monitoring and vendor payments

- Decision making authority (Decisions expected)

- Agency appointment for activity implementation

- Budget deployment and monitoring

- Design and Development of Collaterals, product literature, field marketing tools/POP elements

Educational Background and Work Experience:

- 2+ Years of experience in brand activation and in brand management/marketing or sales with topnotch

- Engineer with MBA preferred.