Senior Manager - Brand - Gaming Industry

Senior Manager Brand - Leading Gaming Company

Senior Manager Brand

Description :

- The Senior Brand Manager will be a part of our branding team who'd help us build our brand and raise brand awareness.

- The person will work across all levels and departments of our organization to set up a brand tone

Requirements :

- Analyze brand positioning and consumer insights

- Lead the creative and brand positioning of Howzat

- Grow brand Howzat pan-India among cricket lovers

- Conceptualize and execute brand campaigns across all media, both digital and offline

- Translate brand elements into plans and go-to-market strategies

- Should lead our player engagement plan and devise region-specific strategies basis the gathered insights

- Manage a team of marketing people working on brand initiatives

- Lead creative development efforts for Howzat for all social media platforms

- Lead the social media strategy for Junglee Rummy and create engaging campaigns across platforms

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Work closely with media planning agencies, production houses and market research companies

Skills :

- Proven working experience as Brand Manager or an equivalent position

- Prior experience in a real-money gaming, precisely fantasy sports, company will be a plus

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices