Senior Manager - Brand & Digital Marketing - Gaming

Leading Digital Gaming company requires Sr Mgr ( Digital & Band Mktg) Jogeshwari( Mumbai)

One of our client a leading digital gaming , sports ,online poker, and lifestyle magazine in india which It offers quick updates on the most recent online poker news in India and covers everything related to poker such as live & online poker tournaments, reviews of real money poker sites, poker coupon codes, poker strategy for beginners & advanced players and much much more. Its lifestyle section offers interesting articles on movies, health & music, while its sports section includes the latest news on various sports such as football, cricket and Formula 1. The

The leading Magazine is available in both print & digital edition. So, check out this website now if you want to keep yourself up-to-date on the current trends of the above fields.It creates a wholesome work environment with a flat hierarchy and open-door culture. We are accelerating at a great pace and foraying into multiple businesses. Being, a part of this organization, you can also expect to work on crucial projects, take ownership of the tasks and see them through, in a supportive and caring team and company atmosphere. Comprising mostly millennials, we have an eclectic mix of talent from various domains of the industry from business, lawyers to content writers, creative designers and chartered accounts! At our workplace, you will have a plethora of opportunities to learn and experience new aspects of your domain that will help you to grow in your professional career along with the company.

We are looking for Sr Mgr ( Digital & Brand Mktg) for our client office in Jogeshwari in Mumbai

1)CLIENT- Leading Digital Gaming company

2) Role - Sr Mgr ( Digital & Brand Mktg)

3) Location- Jogeshwari- Mumbai

4) Experience-7+ years of experience in Marketing in Brand building & Management.

ROLE OVERVIEW

As a Brand Manager, you will be at the heart of driving all digital marketing activity across the company. This role expects you to conceptualize and drive digital marketing campaigns with a strong focus on the key business metrics including revenue, profit, demand, traffic, site conversion, retention, and engagement. You will lead the growth of the digital business to deliver a growing profit stream and expand the consumer's positive experience with the Brand.

Responsibilities can be in a wide variety of marketing areas including: brand marketing, assessment of potential segments, coordination of technical product messaging, development of product go to market strategies, definition of promotional activities including planning the advertising and media planning, creative creation, on-ground activation management and product launch. Activities may include developing and executing company market requirements for specific product(s), product line(s) or brands in the area of consumer and gaming segments.

Your role would report to the Senior Vice President - Product & Marketing.

Description: Roles And Responsibility Icon , Png Download - Duties And Responsibility Icon, Transparent Png , Transparent Png Image - PNGitem ROLE AND RESPONSIBILITIES

- Develop, implement and manage social media strategy for all our games

- Manage Brand Presence & online reputation across all platforms

- Assist in developing the and executing the marketing & branding strategy to improve market share and reach

- Monitor activities such as media, brand value proposition offered, brand activation, advertising, promotions etc

- Carrying out market research in order to keep up to date with customer trends, as well as attempt to predict future trends

- Develop innovative brand campaigns online in line with business objectives and strategies

- Plan and execute Social Advocacy, Influencer Marketing and Community Management programmes

- Support corporate marketing efforts and coordinate with the management, public relations, marketing and product stakeholders to identify promotional opportunities

- Strategise and oversee marketing campaign from planning to execution for all Digital platforms

- Periodically perform competitor analysis on all mediums

- Behave as a brand champion, ensuring brand equity and guidelines are upheld in all communications.

- Develop strategies to further penetrate the market of Poker

- Handling of brand P&L for effective topline and bottom-line deliveries

- Ensure that we leverage on the common market intelligence & consumer needs

- Analyze player behavior and suggest marketing strategies to enhance the user experience

- Monitor the brand(s) spending in accordance with allocated budgets and business performance

- Lead & generate MIS on brand(s), competition and trade at regular intervals so as to result in effective brand management.

- Collaborate with all stakeholders - internal and external - to consistently deliver on the agreed objectives in the assigned timelines.

- Should drive and calculate ROI for all marketing initiatives

- Spearheading product and tactical innovations on the brand

- Identification and implementation of brand/line extension opportunities

KEY RESULT AREAS:

- Adapting a Brand strategy for the Spartan Poker's target market

- Optimising Marketing Spend

- Customer Engagement & Digital Connect

- Increase in Competitiveness & Reach

- Brand Building & Branding Consistency

- Increase in Market Share

ABOUT YOU - WHAT YOU BRING TO THE TABLE

- Master's degree, preferably in Marketing, from a premier institute.

- 7+ years of experience in Marketing in Brand building & Management.

- Experience with integrated media and marketing platforms that includes experience in social and digital medium.

- Deep understanding of the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge of social media outreach strategies.

- Able to translate trends into business opportunities.

- Some experience in content writing and management.

PREFERRED COMPETENCIES

- Business Acumen

- Industry & Competitor Awareness

- Digital Marketing

- Analytical skills & attention to detail.

- Creativity & Innovation

- Stakeholder Management

- Strategic Thinking and Planning

- Learning Agility

- Excellent communication and presentation skills.