Senior Manager - Brand/Content & Design - Gaming Industry

Sr. Manager Brand, Content & Design - Early Stage Gaming Industry

- Research and understand key business challenges, customer behavior, target audiences and competitive activity

- Lead content development to provide a consistent, targeted, and impactful message

- Conceptualize and develop creative ideas for promotional campaigns and marketing communications

- Translate brand elements into plans and go-to-market strategies

- Direct in-house or external graphic designers and other media-production specialists to create prototypes, mockups, and go-to-market creatives

- Measure and report the relevant KPIs for creative marketing campaigns

- Write witty, engaging copy with a pulse on what will work and what will not

- Lead the social media strategy by creating refreshingly engaging campaigns across platforms

- Lead our engagement plan and devise region-specific strategies basis the gathered insights

- Work closely with media planning agencies, production houses and market research companies