Senior Manager - Brand Communication - Media

- Planning and execution of all external communication

- Writing advertising and research briefs for the agency

- 360 degree main line advertising campaigns

- Planning and executing Tactical campaigns from time to time

- Planning and executing digital campaigns from time to time

- Liaison with other departments such as HR, Sales, and other for support

- Initiating and leading consumer research

- Setting up process to ensure adherence to Brand values and Brand positioning

- Setting up structured process for regular consumer feedback and working out new concepts to help build product superiority