Senior Manager - Brand & Communication - BFS

Functional Responsibilities:

- Conceptualizing and executing brand programs to help brand equity

- Create brand-centric content.

- Act as the custodian of the brand

- Branding support for events & activations

- Conceive, create and execute branding and innovative social media marketing content through Facebook, Twitter, Blogs, online discussion forums and other social media platforms.

- Curating content for brand campaigns, building conversations around the content and ensuring constant engagement with the target communities.

- Amplify stories through various media and grow our share of voice.

- Managing incoming media requests, building relationships with online influencers, identifying and engaging brand evangelist and advocates