Senior Manager - Brand Communication & Activation - Consumer Services Domain

Senior Manager - Brand Communication & Activation - Consumer Services

- Manage annual marketing budgets and calendar involving product launches, events, brand associations, ATL campaign management and consumer engagement initiatives aimed at driving traffic to all consumer touch points.

- Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI.

- Track consumer & market insights across all consumer offerings / functions, by conducting regular qualitative and quantitative research sessions, and further share insights with relevant business/ marketing teams, to finally have defined action points for each.

- Managing Brand Activation - Conceptualize & execute on ground marketing activities.

- Preparation of an accurate brief document for all tactical & strategic activities, and ensuring end- to- end timely delivery for all campaigns - of all ATL & BTL campaigns.

- Brand communication - ATL & BTL

- Managing digital touch points

- Managing PR

- Vendor Management

- Managing Brand Activation

Experience Required :

- 5-7 years in a Brand Communications Role. E-commerce, Telecom, BSFI background along with agency experience will be preferred. MBA / Post Graduate in Marketing Tier 1 institutes will be preferred