Senior Manager - B2B Marketing - Telecom

PREFERRED: Experience in B2B companies like Adobe, Cisco, IBM , HP, Genpact, etc. in Brand Management

SALARY: 21 LAKHS per annum

JOB ROLE

(1) Create industry focused content with focus on BFSI, IT/ITES, Manufacturing, Retail, Services, Education, Logistics & Transportation. EXPERIENCE IN AT LEAST 2 OF THE AFOREMENTIONED B2B SEGMENTS ESSENTIAL

(2) Experience with Content Marketing - online marketing, including social media, content syndication, etc

EDUCATION: MBA (Marketing / Communications)

EXPERIENCE

(1) At least 10 to 12 + years of experience in driving Marketing Campaigns across both Digital & Non Digital Mediums

(2) Minimum 5 Years' experience in Product / Industry Marketing

DETAILED JOB DESCRIPTION

- Align COMPANY'S product value proposition to industry pain points and create CXO & practitioner level messaging for use in campaigns

- Is responsible to create compelling and effective copy that fits the appropriate audience and marketing channel while maintaining TTBS brand and voice. Oversee concept and creative development of campaign materials.

- Work closely with performance marketing team to develop and manage advertising campaigns and product campaigns for achieving the marketing goals working closely with Ad agencies

- Design and execute creative campaigns for Nurturing customers in the Top & Middle of the Marketing Funnel

- Collaborate across a broad cross functional team including Product, Creative Agencies, and Campaign Execution, Research and Analytics team to ensure marketing goals are met.