Senior Manager - B2B Marketing - Automobile OEM

- Mapping demand for the present market with details, so as to have a focused market penetration and growth strategy.

- Tracking market tends so as to enable the same to be built into future planning.

- Customer segmentation and customer acquisition strategy.

- Competition mapping.

- Analyzing Customer/ product profitability.

- New product and new market segment development.

- Product promotion activities.

- Digital interfacing as part of marketing strategy.

- We are essentially looking for a person who has a technical background with experience in the Automobile market.

- He should be able to direct the marketing aspects of the business so as to make the same reach its goal of long term sustainability and growth.

- Actively move towards the balancing of the customer, product and market mix of the existing business .

- The position is a leadership role and entails interaction with the leadership system in place.

Job Responsibility:

- Must be capable to understand and analyse the product financials.

- Will be responsible for tracking and building the marketing strategy for the business.

- Must have the ability to work with senior management and be at ease with financial details related to the marketing aspects impacting the business overall.