Senior Manager/AVP - Consumer & Market Insights

Job Description

Determines and implements the annual Insights program for Innovation and Communication Development

Manages primary research projects, both qualitative and quantitative, undertaking secondary data analysis as relevant especially in the context of trends

Works closely with the Branding team on brand positioning and brand strategy.

Translates research into regional business decisions, providing key insights and advice to management

Desired Profile

MBA or equivalent Management degree from a well-known institute.

Good Number of years experience in Market Research at least two of which in Qualitative research.

Qualitative Orientation and skilled in Qualitative analysis

Deep Levels of Consumer and Knowledge and Intimacy.