Senior Manager/AVP - Branch Banking

Senior Manager/AVP - Private Bank

- As a Senior Manager / Assistant Vice President (AVP) at a Private Bank, you will be responsible for overseeing branch performance, achieving sales targets, and driving revenue growth.

- You will focus on increasing the branch's Gross Loan (G. ) size, enhancing profitability, and ensuring outstanding customer service and compliance with quality standards.

- Your role will also include optimizing branch operations, cross-selling products, and developing staff.

Key Responsibilities:

Branch Performance Monitoring:

- Regularly review and analyze branch performance metrics.

- Identify areas for improvement and implement strategies to address performance gaps.

- Prepare and present performance reports to senior management.

Sales Target Achievement:

- Develop and execute strategies to ensure the branch consistently meets or exceeds its sales targets.

- Monitor sales activities and performance of branch staff.

- Implement action plans to address underperformance and leverage opportunities for growth. Gross Loan (G. ) Size Expansion:

- Focus on increasing the branch's Gross Loan size by promoting cross-selling and third-party products.

- Identify and pursue opportunities for expanding the branch's loan portfolio.

Profit Maximization and Fee-Based Income:

- Work towards maximizing profits by enhancing fee-based income sources.

- Identify and implement initiatives to increase branch revenue streams.

Audit and Compliance:

- Ensure the branch adheres to audit and compliance standards.

- Implement and monitor processes to achieve outstanding audit ratings.

Customer Service Excellence:

- Ensure the delivery of exceptional customer service at the branch.

- Address and resolve customer issues and complaints promptly and effectively.

Quality Standards Implementation:

- Oversee the implementation of quality standards and procedures.

- Achieve and maintain outstanding quality scores through rigorous monitoring and continuous improvement.

Product Cross-Selling:

- Promote and facilitate the cross-selling of liability products, including tax-saving bonds, mutual funds, IPOs, POS, fixed deposits (FDRs), current and savings accounts (CA-SA), and life and general insurance.

- Drive sales of asset products such as housing loans, car loans, and personal loans.

Operational Cost Optimization:

- Monitor and manage branch operating costs to ensure efficient resource utilization.

- Identify cost-saving opportunities and implement cost-control measures.

Staff Training and Development:

- Provide functional training to branch staff to enhance their skills and performance.

- Develop and mentor staff to foster career growth and improve branch performance.

Motivation and Development:

- Inspire and motivate branch staff to achieve individual and team goals.

- Develop and implement strategies for staff development and performance improvement.

Qualifications:

- Proven experience in branch management or a similar senior banking role.

- Strong understanding of banking products, services, and regulatory requirements.

- Demonstrated track record of achieving sales targets and driving branch performance.

- Excellent leadership, communication, and interpersonal skills.

- Ability to analyze performance metrics and implement strategic improvements.

- Experience in cross-selling financial products and managing a diverse team.

- Relevant qualifications in finance, banking, or business management (e. , MBA, relevant certifications)