Senior Manager/Associate Director - Marketing - FMCG/BFSI - IIM/ISB/MDI/FMS/XIMB/NMIMS/MICA/SP Jain/IIFT

Key Responsibilities:

Brand Marketing and Public Relations:

- Developing our innovative brand - to ensure our staff, customers and digital profile across all stakeholders consistently reflect our values and proposition

- Work with the leaders on driving our PR activities to raise further our profile with our key target audiences

- Strategize and implement creative ideas, surveys for uplift of our Brand.

- Drive the reach & quality of corporate communication to create better awareness of performance, vision & strategies

Product Marketing (Business Segment & Partner Marketing along with Campaign Management):

- Understand & Segment the potential customer base for each segment and develop customized marketing opportunities.

- Own Ideation & Execution of Marketing Strategies to increase awareness and optimize the buyer journey as it relates to specific business/channel/partner segments. This will include (but not limited to) segment specific campaigns, alliances, affiliates, events, visibility in various relevant forums etc.

- Work with Business Teams for the strategy around product messaging, positioning and marketing for new launches and/or new business acquisitions via relevant campaigns

- Plan Segment/Channel/Partner specific Annual Marketing & Communication Calendar incorporating various possible campaigns basis industry trends, events, seasonality in business and other relevant factors.

- Research & Analytics (to understand target segments and to penetrate with effective segments)

- Analyze the performance of Campaigns using historic benchmarks and test new innovative ideas to improve them

- Research the sector, market trends, customer attitudes, competitors and bench marking best practices. Continue to develop and train in new technologies, social media and latest thinking at each segment/vertical level and at organization level.

- Automate relevant marketing initiatives/campaigns relevant data-based tracking for every campaign/marketing initiative

Post-Acquisition Customer Engagement:

- Orchestrating internal and external communications through multiple channels and successfully achieving desired impact.

- Actively generating customer insights to ensure business decisions are taken in view of customer expectations.

- Driving customer relationships to retain customers and to create cross/up-selling opportunities, culling out new success stories.

Desired Skills and Experience :

- Should hold an MBA from premier institute (XIMB, IMI, NMIMS, MICA, SP Jain, IIFT, etc) with 4-6 years of experience preferably from the FMCG/ payments/e-commerce/Financial Services industry

- Experience must include strategic planning of campaigns, communications planning and brand management.

- Familiarity and skill with the tools of the trade in Marketing including PR, written communication, website development, market research and prior experience in working with marketing agencies is preferred.