Senior Manager/Associate Director - Brand Solutions Marketing - Music Streaming Service

We are urgently Looking for SENIOR MANAGER/ASSOCIATE DIRECTOR, BRAND SOLUTIONS MARKETING

LOCATION: MUMBAI/GURUGRAM, INDIA

 OUR STORY:

- It is a South Asia's leading music streaming service. We are over 200 entrepreneurs, across New York, California, Mumbai, Gurgaon, and Bangalore, who help music lovers access, discover, and listen to their favorite songs across languages and genres. We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe.

- Through partnerships with Apple, Google, Amazon, Facebook, Twitter and Shazam reaches more music fans across the world. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world's leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more. We are well-funded by some of the world's most successful institutional investors and global media companies as well as a number of strategic individuals. Beyond investing, they are advisors and supporters of our vision, our passion, and our collective ability to deliver a revolutionary music experience as the leader in India.

 OUR CULTURE: 

- We ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

- A dynamic and unconventional work environment, full of fun wholesome experiences - from in-office performances by some of the world's most beloved musicians to opportunities for international travel. We believe creativity and technology blend together like sweet melodies. When you choose them, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr, MSN, and NDTV. We are one of the few digital companies to provide employment opportunities that meet the Silicon Valley benchmark - right here in Mumbai! Figures, since we- ve got Silicon Valley covered, too.

ROLE:

We're looking for a rockstar to join the band! More specifically, we are looking for a seasoned marketer with experience in Field Marketing as well as Digital Marketing. As part of the Brands team, you'll play a critical role in formulating and implementing marketing strategies to drive both awareness and revenue generation opportunities amongst potential brand and agency partners. The role is an outstanding opportunity to become immersed in the advertising side of the digital audio streaming industry.

If you are a highly motivated, passionate and self-driven person who is willing to dive into an environment of systematic chaos, we can't wait to meet you!

 RESPONSIBILITIES:

- Focus Area: Field & Digital Marketing

- Develop marketing plans that combine digital and traditional techniques to drive brand awareness, customer acquisition, and pipeline growth for the advertising business

- Organize and host online and in-person events that create net-new sales opportunities, accelerate existing ones, and deepen customer relationships

- Measure, analyze, and report on the impact of campaign and demand activities on sales pipeline, revenue, and demand funnel velocity (with help from the marketing operations team)

- Collaborate with sales leaders and their teams to develop and execute account/vertical based and book of business marketing programs

- Design and execute digital marketing initiatives on LinkedIn, Google, other relevant platforms and publishers, that amplify content marketing initiatives, engage with prospects, and generate leads

- Identify opportunities & events that help with thought leadership, name recognition, and face-to-face interaction with qualified prospects

- Be the voice of the customer to bring back actionable insights that will help in defining sales strategies

REQUIREMENTS:

- You should have at least 7 years of marketing experience

- You must have experience in a B2B marketing role and extensive experience running digital campaigns in fast-paced organizations

PREFERRED EXPERIENCE & SKILL SETS:

- You should be able to provide field marketing experience, supporting account executives and sales leadership

- Understanding of the media landscape in India and experience working within the digital advertising industry is highly preferred

- Knowledge of top of funnel lead generation tactics and sources

- Experienced in working with Sales teams & have a history of strong internal commercial relationships will be an advantage

- Ability to mix creativity with strategic thinking, and demonstrate strong organizational and prioritization skills are essential

- Excellent attention to detail, follow-through, organization, and resourcefulness

- You should be able to independently manage multiple projects simultaneously and prioritize responsibilities