Senior Manager - ARU Analytics & BI - BFSI

- Lead the Marketing Analytics & BI unit in ARU - Create & manage the ARU governance framework

- Evolve a BFL unique Market Basket model

- Analyze EMI Card usage data to identify trends and insights to help drive activation across new and existing EMI Card base

- Drive accuracy of product stamping across CD, LSF, Digital, Co-branded & NTB acquired EMI Card base

- Ensure right base to drive campaign efficiencies & conversions

- Provide ongoing support to ARU teams for On going offers, Early Activation, Vintage Activation and Repeat Usage campaigns

- Develop overall targeting framework to enhance channel effectiveness and leverage each communication channel

- Think & implement data enhancement programs for EMI Carded base

Ankisha Maheshwar
Mumbai , Indore, Ahmedabad
+91 8982443444