Senior Manager - App Marketing

Job Purpose :

1. Mobile app development support and Integrations

2. App marketing & ASO implementation

3. App Growth and App Engagement Marketing

4. App campaigns for customer retention and rewards program

Key Responsibilities :

- Mobile app development : Work with the in-house development team for the app development. Liaise between the vendors and the internal stakeholders for all the UX/UI and to build new features in the app. Work on the other tool integrations (Net core , AppsFlyer etc.

- App Marketing : Targeted download plan via multiple channels (Organic) - Implementation of ASO

- Build & Manage the referral programs from the app

- Manage app campaign strategy across products to increase leads and conversions

- Work on a Strategy to increase App downloads , App engagement for existing customers through structured campaign plan

- Specialized skills in managing the mobile app with marketing & download campaigns from open market.

- Build and Manage loyalty programs for existing customers

Functional Competencies :

- Work experience in App and Website Management

- Exposure to Customer data platforms and Marketing automation tools

- Agency Management, UI/UX work experience

- Media Planning Skills, Analytical Skills etc.

- Google Ad words Certification - within last one year