Senior Manager - Analytics - FMCG

UB at a Glance

In 1915, the foundation of the - Good Times- was laid, with the coming together of five breweries in South India, and now has grown to a multiple brewery operation across India. Today, our beer and non-alcoholic business have shown strong growth and we are considered the undisputed king of the Indian beer market.

United Breweries Limited is synonymous with innovation and aggressive marketing that is complemented by a strong distribution network that encompasses an impressive spread of owned and contract manufacturing facilities across the country.

Our flagship brand - Kingfisher- has achieved international recognition consistently and has won many awards at international beer festivals. Our most popular beer, Kingfisher Premium Lager beer, is currently available in around 60 countries and leads the way among Indian beers in the international market. UB has created a diverse product portfolio and consistently created some of the most successful brands, including Kingfisher Strong, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Kingfisher Storm, Heineken, and Amstel.

We believe in serving the consumer by ensuring a diverse brand portfolio.

Just So You Know :

UBL is an equal opportunity employer, which values diversity & inclusive work culture. Our people are all equally talented in unique ways, we come from diverse traditions, personal experiences, and points of view and we want to include yours. Are you ready to join the UB family & inspire us with your new thoughts and ideas!

Purpose of the Role :

- Developing strategies for effective business analysis and reporting

- Building a deep understanding of the industry to interpret data and help improve the overall health of the business

- Leading and developing a team of data analysts and also contribute individually

Broad objective of the Role :

The Senior Analytics Manager will report to the Chief Strategy Officer under the - strategic planning and business analytics- department. The role will support the development of analytics strategy and lead the execution of bespoke analytical solutions. Build standard Business KPI reports and analyses, analytics-driven solutions for tactical and strategic business problems that enable data-driven decision making across functions of the business. Requires an understanding of data structures and database management to provide a single view of data to the organization.

Knowledge & Core Skills :

- Strong analytical capabilities : Ability to structure business problems (large/complex, or small/simple) into smaller parts for analysis

- Have a consulting orientation; gather different perspectives, examples and use them to enrich day-to-day work.

- Excellent stakeholder management skills; lead day-to-day business conversations with sales heads, brand heads, and other functional heads

- Strong knowledge of Excel, SQL; familiarity with R and business intelligence tools (e.g. Tableau).

- Sales and marketing domain (primary domain) knowledge and understanding, enterprise domain preferable in the consumer goods industry.

- Good presentation and storyboarding skills.

- Curious mind with strong fundamentals and first principles thinking.

- Likes wriggling data to create stories can bring numbers to life.

Roles & Responsibilities :

Business partnering :

- Liaise with the internal stakeholders on a periodic basis to prioritize strategic and tactical imperatives and deliver powerful value-driven analytics.

- Setup and share standardized analytics report with the Branches, Regions & HO and highlight focus areas.

- Identification of Geography, Channel, Brand, Pack opportunities basis available data and provide insights on disruptive gain opportunities.

- Complete SWOT analysis highlighting action points for easy wins and key battles and monitoring various analytics-driven initiatives.

- Basic understanding of Financial analysis and metrics.

- Monitoring Profitable Value Brand performance across regions with a special focus on priority states.

- Monitoring and reporting of Sales KPIs.

Reporting automation and insight generation :

- Collaborate with business leaders to deliver insights derived from data, highlight emerging trends/customer needs, and work through implications for business strategy.

- Analyze business portfolio by designing performance dashboards and other business classification, selecting and prioritization metrics.

- Preparation and analysis of daily, monthly & annual dashboard and reports that assist in business planning and deployment.

Team and People Management :

- Train, develop and supervise analysts

- Anticipate future demands of initiatives related to people, technology, budget and business within the department and design/implement solutions to meet these needs.

- Communicate results and business impacts of insight initiatives to stakeholders within the company.

Qualification : Graduate (Engineering/Statistics) /Post Graduate

Experience : 8-10 years- experience in business analytics and business intelligence