Posted By
Posted in
Sales & Marketing
Job Code
1281843
Job Description :
- Developed & executed brand communication strategy across all platforms (digital & online)
- Analyze brand positioning and consumer insights.
- Shape and communicate the vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Align the company around the brand's direction, choices, and tactics.
- Proven acumen in planning & executing multi-media campaigns for objective-oriented ROI- based marketing plans; managing profit center operations to achieve business objectives and ensure top & bottom-line profitability by implementing Business Development strategies.
- Manage a team of marketing people working on brand &PR initiatives, Digital marketing, etc.
- Lead creative development in digital marketing to motivate the target audience to take action.
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, and research consumer markets and competitors activities.
- Oversee new and ongoing marketing and advertising activities.
- Collaborated with cross-functional teams on product value propositions, marketing communication for projects, and media planning by selecting the best vendors & communication partners.
- Make a Marketing calendar for the year in consciences with different cross-functional teams & execute it to generate leads.
- Analyzing market trends to identify opportunities in the brand portfolio, planning and supervised various marketing strategies as per the need.
- Ascertaining top-line sales goals and bottom-line profit goals are met, by recognizing profitability/ revenue impact of business opportunities and overseeing execution of brand strategies.
Desired Skills & Attitude :
- Degree in marketing or a related field.
- Proven ability to develop brand and digital marketing strategies.
- Experience in identifying premium target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Outstanding communication skills.
- Up-to-date with the latest trends and marketing best practices.
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Posted By
Posted in
Sales & Marketing
Job Code
1281843