Senior Manager/AGM - Marketing

Job Description :

- Developed & executed brand communication strategy across all platforms (digital & online)

- Analyze brand positioning and consumer insights.

- Shape and communicate the vision and mission.

- Translate brand elements into plans and go-to-market strategies.

- Align the company around the brand's direction, choices, and tactics.

- Proven acumen in planning & executing multi-media campaigns for objective-oriented ROI- based marketing plans; managing profit center operations to achieve business objectives and ensure top & bottom-line profitability by implementing Business Development strategies.

- Manage a team of marketing people working on brand &PR initiatives, Digital marketing, etc.

- Lead creative development in digital marketing to motivate the target audience to take action.

- Establish performance specifications, cost and price parameters, market applications, and sales estimates.

- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.

- Monitor market trends, and research consumer markets and competitors activities.

- Oversee new and ongoing marketing and advertising activities.

- Collaborated with cross-functional teams on product value propositions, marketing communication for projects, and media planning by selecting the best vendors & communication partners.

- Make a Marketing calendar for the year in consciences with different cross-functional teams & execute it to generate leads.

- Analyzing market trends to identify opportunities in the brand portfolio, planning and supervised various marketing strategies as per the need.

- Ascertaining top-line sales goals and bottom-line profit goals are met, by recognizing profitability/ revenue impact of business opportunities and overseeing execution of brand strategies.

Desired Skills & Attitude :

- Degree in marketing or a related field.

- Proven ability to develop brand and digital marketing strategies.

- Experience in identifying premium target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix.

- Strong analytical skills partnered with a creative mind.

- Data-driven thinking and an affinity for numbers.

- Outstanding communication skills.

- Up-to-date with the latest trends and marketing best practices.