Senior Manager/AGM - Branding - Insurance

One of the leading players in the Insurance space is looking to hire a leader in the branding space for its operations in Chennai.

Key Result Areas:

- To Lead the Branding Initiatives / Social Media Branding

- Plan the marketing strategy, positioning & messaging in collaboration with the senior leaders of the organization.

- Preparation of Brand Plan Working with the Product Managers / Business Heads to execute the brand plan.

- Own the process of conducting competitive analysis - competitive advertising and sales promotion activities, SOE, SOV and regular updations to the Management.

- Develop and manage external events / conferences / press meets / seminars / training programs.

- Handling Advertising, Local Promotions and Product Support.

- Planning and executing Annual Budgets & Communications for all products.

- Undertaking Market Research, Market Analysis & MIS and Monitoring Competitor's activities.