Senior Manager Ad Operations (Affiliate Marketing)
About the client:
- The Company is a leading global advertising company with one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video.
- They manage high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide. By market cap, they are one of the Top 5 largest ad tech companies worldwide. By revenue, the Company is the second-largest contextual advertising business worldwide.
The core functions for Sr. Manager Ad Operations are as follows:
Empower Performance:
- Own campaign yield optimization to meet performance KPIs consistently
- Work with data to derive insights & provide recommendations to improve campaign performance
- Liaise with Account Managers to strategize and exceed client expectations
- Ensure junior members of the team track, monitor, and analyze key metrics for allocated accounts
- Build & maintain reporting for campaign performance that will be used to provide regular updates to key stakeholders
The core functions for Sr. Manager Ad Operations are as follows:
Drive Growth:
- Be the day-to-day point of contact for sales & account managers to resolve incoming requests, challenges in a timely manner & propose opportunities for advertiser account growth
- Work with the product team to address technical challenges and drive new product feature testing with efficiency
- Lead research efforts and build competitive intelligence to drive advertiser portfolio growth
- Take lead on strategic and operational ad hoc projects to deliver process and platform excellence Deliver with Speed & Precision:
- Own delivery of high-quality campaign assets
- Assist with documenting, updating, and maintaining work-flow procedures
- Meet SLAs established for current processes and find improvements to reduce turn around times for deliverables
- Provide support to team members to setup, troubleshoot and optimize campaigns
Who Should Apply?
- 5 to 7 years of work experience in Advertising Operations, client servicing & team management
- Have managed an 8 to 10 member team
- You have an advanced understanding of affiliate-based performance marketing
- Experience with US markets is not necessary, but is highly valued
- You have proven analytical abilities using MS Excel, Tableau, MySQL etc. to communicate action items backed with data
- You have excellent oral & written communication skills and have experience in breaking down complex ideas into simple to understand steps
- You are comfortable managing tactical day to day deliverables & running strategic initiatives when needed
- You have experience in handling large ($1 Mil/Month) advertising budgets
- STEM degrees preferred
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