Senior Legal Analyst - Marketing - Bank

Given below position details with a Leading Bank :

Role/ Job Title: Sr.Legal Analyst : Marketing

Function/ Department: Marketing

Job Purpose:

A marketing media lawyer, especially one worked with advertising agency or law firm or as an inhouse lawyer, typically has a diverse and dynamic role.

Roles & Responsibilities:

- Ensure that all marketing and advertising content complies with ASCI guidelines and other relevant laws.

- Review and approve advertisements, promotional materials, and media content for legal compliance e.g., pitchbooks, pamphlets, scripts/films/videos for tv and social media platforms, script /films of cricket /social media influencers/Actros, videos created for digital avatar of celebrities, any kind of promotional material, promotional videos, testimonies, digital creatives, films, etc.

- Provide legal advice on marketing /advertising material, marketing strategies, campaigns, and media plans.

- Counsel and liaise on intellectual property issues, including copyright and trademark matters.

- Knowledge and skill of handling diverse corporate legal issues/matters.

- Draft, review, and negotiate contracts related to advertising, sponsorships, and media partnerships, copyright assignment contracts /NOCs with production houses/actors.

- Handle agreements with potential talent, influencers, and third-party vendors.

- Address and resolve disputes related to advertising claims, defamation, and consumer complaints.

- Represent Bank in legal proceedings and before regulatory bodies.

- Assist in the development and implementation of advertising policies and best practices.

- Stay updated on changes in advertising laws and regulations.

- Strong understanding of advertising laws, intellectual property rights, and consumer protection regulations.

- Knowledge of digital media laws and emerging trends in advertising.

- Ready to take up new assignments and responsibilities. Should be a self-learner.

- Legal Research and Knowledge sharing.

- Ability to analyze complex legal issues and provide clear, actionable advice.

- Excellent written and verbal communication skills to effectively interact with agencies, regulators, and stakeholders.