Senior Lead - Outbound Marketing - Digital/Unsecured & Asset Business

Senior Lead - Outbound Marketing - Digital Business Unsecured & Asset Experience

WHY THIS POSITION IS REQUIRED: 

- Leverage various platforms like Advertising platforms, listening tools, Campaign management platforms, Social platforms and alike, to orchestrate successful campaigns across the entire digital ecosystem

- Single node and owner of orchestration of outbound digital marketing initiatives and programs

- Leverage the play of permutations that emerge from the plethora of formats and channels of engagement with the customer

- Work with various COEs within the function and outside to manage various elements of each program

KEY ROLES AND RESPONSIBILITIES:

CAMPAIGN MANAGEMENT:

- Define and execute integrated digital marketing programs using technology platforms

- End to end ownership of each outbound campaigns

PERFORMANCE MARKETING :

- Drive campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function

- Leverage analytics and BI inputs to improve campaign efficiencies

- Manage funnel ratios and report drop funnel metrics with an action plan

CROSS FUNCTIONAL & CROSS-COE COLLABORATION: 

- Collaborate with Centers of Excellence within and outside the function

- Work with Analytics & BI to leverage data and drive higher ROIs

- Work with Digital Capabilities COE to create new assets and enhance current asset outputs

Required Qualifications and Experience:

ESSENTIAL SKILLS:

- Understanding of digital marketing ecosystem

- Direct Hands On experience of running large performance campaigns

- Strong understanding of digital marketing channels like Email, SMS, Push notifications, SEM, Programmatic, Cross Device Tracking, Remarketing and Display, and alike

- Strong experience in using data / insights & analytics to drive marketing decisions and strategy

- Comfort with marketing technology interface and abreast of latest mobile technologies

APTITUDE:

- Team management and indirect influence

- Stretch, Speed and agility

- Manage change and ambiguity

- Passionate about possibilities

PAST EXPERIENCE:

- 5-6 years marketing experience with at least 2 year experience in directly managing campaign platforms. Previous experience of campaign automation platforms is a must

- Post Graduate in business management or a specialization in digital marketing