Senior Lead - Outbound Marketing - Digital Business - Unsecured & Asset Experience

Company - A Leading NBFC

Job Description

KEY ROLES AND RESPONSIBILITIES

CAMPAIGN MANAGEMENT

- Define and execute integrated digital marketing programs using technology platforms

- End to end ownership of each outbound campaign

PERFORMANCE MARKETING

- Drive campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function

- Leverage analytics and BI inputs to improve campaign efficiencies

- Manage funnel ratios and report drop funnel metrics with an action plan

CROSS FUNCTIONAL & CROSS-COE COLLABORATION

- Collaborate with Centers of Excellence within and outside the function

- Work with Analytics & BI to leverage data and drive higher ROIs

- Work with Digital Capabilities COE to create new assets and enhance current asset outputs

REQUIREMENT

- 5-6 years marketing experience with at least 2 year experience in directly managing campaign platforms. Previous experience of campaign automation platforms is a must

- Post Graduate in business management or a specialization in digital marketing

- Person should have done outbound marketing and destination campaigns