Senior Lead - Outbound Marketing - Digital Business Segment - Consumer Finance Firm

Senior Lead - Outbound Marketing - Digital Business Unsecured & Asset Experience E-commerce

Experience 4 - 6 Years

Pune, Maharashtra, India

The client is a leading and very large consumer finance company that is rapidly growing across the country offering retail finance products of consumer loans, cards, fixed deposits, broking, mutual funds and insurance.

Job Description :

KEY ROLES AND RESPONSIBILITIES :

1. CAMPAIGN MANAGEMENT :

- Define and execute integrated digital marketing programs using technology platforms

- End to end ownership of each outbound campaign

PERFORMANCE MARKETING :

- Drive campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function

- Leverage analytics and BI inputs to improve campaign efficiencies

- Manage funnel ratios and report drop funnel metrics with an action plan

3. CROSS FUNCTIONAL & CROSS-COE COLLABORATION :

- Collaborate with Centers of Excellence within and outside the function

- Work with Analytics & BI to leverage data and drive higher ROIs

- Work with Digital Capabilities COE to create new assets and enhance current asset outputs

REQUIREMENT :

- 5-6 years marketing experience with at least 2 year experience in directly managing campaign platforms. Previous experience of campaign automation platforms is a must

- Post Graduate in business management or specialization in digital marketing

- Person should have done outbound marketing and destination campaigns

NOTE :

The company works for 6 days a week from Monday to Saturday

The role is based in Pune