Senior Lead - Digital Marketing Analytics

Senior Digital Marketing Analytics Lead

Job Description:

- We are seeking a highly motivated and experienced Digital Marketing Analytics Lead to join our dynamic team. The ideal candidate will have a proven track record of successfully driving data-driven digital marketing campaigns and leveraging advanced analytics tools to deliver measurable results.

Responsibilities:

Campaign Management:

- To execute digital marketing campaigns across various channels (e.g., Google, Meta, email, display, etc.).

- Collaborate with marketing teams to develop effective campaign strategies, target audiences, and compelling content.

- Optimize campaign performance based on analytics insights and industry best practices.

Advanced Analytics:

- Develop and implement comprehensive analytics strategies to measure and optimize digital marketing campaigns.

- Conduct in-depth analysis of campaign performance metrics, including click-through rates, conversion rates, and ROI.

- Identify opportunities for optimization and make data-driven recommendations to improve campaign effectiveness.

Adobe Analytics Mastery:

- Proficiently utilize Adobe Analytics for data collection, segmentation, reporting, and analysis.

- Leverage Adobe Analytics to track customer journeys, measure attribution, and identify key performance indicators.

- Develop custom reports and dashboards to provide actionable insights to stakeholders.

Clickstream Analysis:

- Analyse website traffic patterns, user behaviour, and customer journeys using clickstream data.

- Identify areas for improvement in website design, content, and user experience.

- Optimize website elements based on clickstream data insights.

Customer Tracking:

- Implement effective customer tracking mechanisms to gather valuable data on customer behaviour and preferences.

- Analyse customer data to personalize marketing messages and enhance customer satisfaction.