Senior Lead - Analytics - Financial Services Provider

Senior Lead - Analytics

Leading Financial Services Provider is looking for Analytics Professionals to lead the analytics team

Experience : 11-13 years

Location : Bangalore

Key Responsibilities :

- Lead and Direct analytical and statistical work in multiple marketing analytics areas including marketing mix modelling, design of experiments , effectiveness of marketing campaigns across multiple channels, attribution analysis and other areas as required

- Provide meaningful insights - answer the - so-what- & - what-if- and propose actionable recommendations

- Effective presentation and story boarding skills with exposure to executive level presentations

- Guide and Manage a team of analysts team and enhance the statistical rigour in the current focus areas of the team

- Act as a Subject Matter Expert in core statistical concepts and demonstrated statistical/ econometric modelling skills using tools like SAS eMiner, R or other statistical modelling software

- In-depth understanding of techniques like ANOVA, structural equation modelling, time series econometric modelling

- Work closely with the Campaign and Marketing teams across geographical locations to evangelize statistical initiatives for improving marketing effectiveness

Skills required :

Education : Masters/PHD in Analytics or related subject from a reputed university

- 11-13 years of overall Analytics experience

- Capability and competence to understand business problems and design advanced statistical and analytical solutions independently

- Proficient working knowledge in SAS/R/SQL

- Expert in techniques like Time series regression, Hierarchical Linear Models, Structural equation, ANCOVA, ANOVA, Full factorial design, Fractional factorial design.

- Effective communication skills to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

- Extensive People Management and Team handling experience

- Excellent presentation and story boarding skills with exposure to executive level presentations

- Financial services/ Retail industry experience is a plus