Senior Launch Marketing Manager - FMCG/Media/Online

Job Description:

Requirement:

Experience in account management, client services, project management, or consulting roles in a consumer facing industry.

Demonstrated ability to build, execute, and scale marketing and/or promotional programs.

Experience creating and measuring success of multi-channel marketing campaigns including attribution of offline marketing on business metrics.

Responsibilities:

- To deliver new business growth and maximize revenue by developing marketing and merchandising plans, set and achieve goals for new launches, and manage cross-channel marketing to drive awareness, intent and streaming of tent pole content by working with multiple cross-functional teams.

- Build and maintain the annual content launch calendar; develop launch marketing strategies to maximize ROI on new content (tent poles) from partners.

- Specifically to work with all stakeholders to own, determine, update and share the prioritization for all our content launches