Senior General Manager - Sales - North - Building Material

Position: Senior General Manager- Sales (North India)

Key Responsibilities:

- Define the sales strategy and ensure effective implementation through market understanding and business development objectives

- Responsible for defining and implementing Zonal wise business objectives consequently

- Develops short and long term strategy for the region in terms of market evolution, segment characteristics, revenue and margins

- Optimization of supply chain and distribution costs with the right Customer mix

- Build a performing sales team by market wise mapping of manpower from competition recruit/retain best people in that market.

- Manage the sales team under his responsibility: define the missions and objectives of his workforce, carry out their performance reviews, ensure the motivation of his team and develop their skills.

- Design and monitor cost effective, innovative learning and development plans that impact competency mapping.

- Manage Sales, Finance, Business Development, Logistics and other support teams.

- Manage the Sales Organization of his region to optimize its effectiveness and efficiency.

- Validate the target customer and prospect base, proposed by RSM/ASM/BSM, and control its effective management.

- Rates the potential value (financial health, growth strategy, sustainability) of markets and customers Sales

- Actively participates with Head of Sales in the strategic review, performance plan and budget and lead the implementation of sales actions. He is directly responsible to develop and implement regional budgets periodically on volumes and price as well as cash flow and risk [s] management.

- To optimize sales in high contribution areas by formulating strategies to give long run returns

- To plan and forecast sales volume along with other control figures on a regular basis

- Jointly formulate strategy with marketing regarding launch of new products, packaging, product development etc.

- Analyse competitors' campaigns, products and various other moves of competitors.

- Be responsible for Customer Satisfaction through implementation of several measures to make preferred brand for end customers

- Designs Value proposition for selected key market players (direct customers, end customers, influencers.) of a segment, which will create additional margins

- Channel Motivation / Development : Responsible to drive development of distribution channels by ensuring appropriate channel segmentation and design; guide the negotiations process with Channel members and ensure profitability of channel members in terms of minimum ROI.