Senior Expert - Global Category Communication - Nutraceutical Industry

Sr Expert Global Category Communication with a leading Nutraceutical Company

Role: Product Marketing

Direct Reporting: Vice President - Marketing

Job Purpose and Scope: Responsible for supporting the category strategy to achieve the desired growth plan

Accountability Result Indicator:

- Category strategy impact

- Category visibility

- Category campaign success

Key Accountabilities:

Category Strategy & Management:

- Utilize market research (customer, competitor and market trend) to create the global category strategy

- Identify consumer and customer health benefit need gaps to drive innovation pipeline in collaboration with CFT

- Assess the market performance of the products in the categories and continuously evaluate product portfolio health; identify new/ redundant products and modifications required in existing products

- Lead market mapping to identify potential new markets and identify market potential of product pipeline in conjunction with Sales & Customer Marketing Teams

- Determine the category value proposition and positioning to maximize visibility and differentiation within portfolio and vs competition

Sales and Customer Management:

- Create category strategy and campaigns to strengthen relationships with key accounts

- Analyze sales trends for existing customers to identify opportunities to deepen relationships

- Assist Sales in new customer acquisitions via directed marketing campaigns, website, trade shows, etc.

- Customer outreach and engagement initiatives to drive customer retention and loyalty

Marketing & Branding:

- Create and execute key messaging and communication objectives

- Design programs and initiatives to drive demand and customer loyalty

- Design of communication collaterals, advertising & promotion campaigns

Skills & Competencies:

- Business Acumen

- Analytical Ability

- Customer Orientation

- Creative Problem Solving

- Communication skills

- Conceptual Thinking

- Travel Required