Senior Executive - SEO & eCommerce - IIM/FMS/MDI/XLRI

SUMMARY JOB DESCRIPTIONS:

Sr Executive - SEO & E-Commerce is the responsible for managing SEO operations for the own websites as well as 3P sites (E.g Amazon) across markets in APAC. Sr Executive - SEO has to research and implement trending keywords to bring more traffic to our website. He/She will also be responsible for analyzing analytics and adjusting content to reach viewing targets.

PRIMARY RESPONSIBILITIES:

- Plan, develop and implement our SEO strategy across own websites and Amazon

- Work towards organic search optimization and ROI maximization

- Regularly perform thorough keywords research using tools like GCP, SEMRush, Amzon ads etc.

- Identify key SEO KPIs & build a comprehensive SEO strategy (On Page & Technical SEO)

- Monitor redirects, click rate, bounce rate, and other KPIs (for own website) and to drive Sales Velocity, visibility & conversion (for Amazon)

- Identify our buyer persona to build better target identified audiences

- Identify problems and deficiency and implement solutions in a timely manner

- Suggest improvements in process and productivity optimization related to SEO

- Collaborate with content, design, social media, pay-per-click (PPC) marketing and other activities to optimize the content across website, 3P, Social Media etc.

- Stay up to date with the latest SEO and digital marketing latest trends and best practices

- Prepare and present reports regularly

QUALIFICATION/EXPERIENCE

- Postgraduate/Graduate in marketing from a premier management institute

- 4+ years' experience as SEO Manager and/or implementing a successful SEO strategy for a well reputed brand

- Familiarity with relevant tools (e.g. SEMRush, Conductor, Screaming Frog SEO Spider, MOZ) , web analytics tools (e.g. Google Analytics, Web Trends), Amazon tools (Amazon Ads, Helium10, Pi wheel) etc