Senior Executive - Digital Marketing - IT/SaaS

Senior Executive - Digital Marketing

Location : Noida

Experience : 2 - 5 years

MUST HAVES :

- The candidate should be from a Tech company preferably SAAS

- Have experience in using Salesforce/Mailchimp/HubSpot/pardot (at least one email automation tool)

- Running ads on platforms like - google adds, LinkedIn adds

- Lead generation

Experience & Knowledge :

- Doer, an ambitious and positive professional with strategic thinking Curious, creative, data-driven, detailed individual with strong analytical capabilities

- Ability to work independently and take strategic decisions

- Exercised functions with international exposure in B2B SaaS Environment

- Possesses Project Management skills

- Proficiency in English. Excellent writing and communication skills

- Ability to create and design content for various platforms

- 2-5 years of working experience in a Digital Marketing role specializing in SEM, PPC, and eMail campaign strategy development and execution

- In-Depth Knowledge and experience of Google Ads, LinkedIn Ads, Google Analytics, Hubspot, Salesforce, Zoom info, and Intent Data

Key Responsibilities :

- Develop and execute the paid campaign strategy across google, LinkedIn, intent data platforms, etc that will enable the generation of a Marketing Qualified Pipeline across countries

- Design, implement and own the performance of the whole funnel, from the first contact to conversion

- Own and distribute the given budgets across channels to achieve the business objectives

- Develop the performance tracking reports and frameworks of the Digital Marketing Activities

- End-to-end management of existing paid campaigns and email campaigns, tracking & monitoring of relevant KPIs, metrics, analysis of results, and calibration of campaigns to maximize ROI

- Provide insights, recommendations, and action plans based on the study of the performance report.

- Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other appropriate channels or platforms as necessary to improve campaign performances

- Execute email marketing campaigns and build processes in the marketing automation platform

- Collaborate with marketing managers globally to understand their marketing program objectives and define data segments

- Using marketing automation systems recommend solutions and provide data and campaign configuration support to marketing stakeholders

- Analyze data and work on the conversion (open rate, click rate, and eventual conversion success)

- Use, monitor, and report issues of automation processes when appropriate

- Remove barriers to technology for demand generation success.

- Navigate and become an expert on internal tools and systems, lead management, and GDPR policies to enable marketers to build campaigns with ease

Salary Offered : 12-15 LPA