Senior Executive - CRM/Marketing

Job Description:

- We are seeking a dynamic and experienced Senior Executive for CRM / Marketing to join our team in Bahrain.

- The ideal candidate will have 5-7 years of experience in marketing, with a focus on developing strategies that resonate with Bahraini consumers and align with cultural norms and sensitivities.

- They will also have a strong background in implementing CRM initiatives to nurture customer relationships and maximize customer lifetime value.

- Additionally, the candidate should be well-versed in utilizing social media platforms and digital marketing channels effectively, considering Bahrain's online landscape and regulations.

- Experience in both above-the-line (ATL) and below-the-line (BTL) activities is essential for this role.

Responsibilities:

- Develop marketing strategies that resonate with Bahraini consumers and align with cultural norms and sensitivities, driving brand awareness and engagement.

- Implement CRM initiatives to nurture customer relationships, enhance customer satisfaction, and maximize customer lifetime value.

- Utilize social media platforms and digital marketing channels effectively to reach target audiences, increase brand visibility, and drive customer engagement.

- Create and curate compelling content for social media posts, blogs, emails, and other marketing collaterals, ensuring consistency in brand messaging and tone.

- Monitor social media channels, respond to customer inquiries and feedback promptly, and manage online reputation effectively.

- Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing strategies with overall business objectives.

- Conduct market research and competitor analysis to identify trends, opportunities, and potential threats, and make data-driven recommendations for marketing strategies and campaigns.

- Plan and execute ATL/BTL activities, including advertising, promotions, events, and sponsorships, to enhance brand visibility and drive sales.

- Track and analyze key performance metrics, including website traffic, social media engagement, conversion rates, and customer retention, to measure the effectiveness of marketing initiatives and optimize strategies accordingly.

- Stay updated on industry trends, best practices, and emerging technologies in marketing and CRM to maintain a competitive edge in the market.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

- 5-7 years of proven experience in marketing, with a focus on CRM and digital marketing, preferably in Bahrain or the Gulf region.

- Strong understanding of Bahraini consumer behavior, cultural norms, and market dynamics.

- Proficiency in social media platforms and digital marketing tools, with a track record of successful campaigns and initiatives.

- Excellent communication, interpersonal, and presentation skills.

- Creative thinker with a strategic mindset and analytical capabilities.

- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

If you possess the above qualifications and are passionate about driving marketing initiatives that resonate with Bahraini consumers, we encourage you to apply for this exciting opportunity.