Role - Senior Executive Analytics (BI)
Overview of job -
Our Client is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for a Senior Executive Analytics to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.
Reporting of the role - This role reports to the Director - Analytics.
3 best things about the job:
1. Responsible for data & analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to clients
2. Build and be a part of a dynamic team
3. Being part of a global organisations with rapid growth opportunities
Responsibilities of the role:
- Design and build Visualization, Dashboard and reports for both Internal and external clients using Tableau, Power BI, Datorama or R Shiny/Python, SQL, Alteryx.
- Work with large data sets via hands-on data processing to produce structured data sets for analysis.
- Good to Have - Build Marketing-Mix and Multi-Touch attribution models using a range of tools, including free and paid.
What you will need:
- Degree in Mathematics, Statistics, Economics, Engineering, Data Science, Computer Science, or quantitative field.
- Proficiency in one or more coding languages - preferred languages: Python, R
- Proficiency in one or more Visualization Tools - Tableau, Datorama, Power BI
- Proficiency in using SQL.
- Minimum 3 years of experience in Marketing/Data Analytics or related field with hands-on experience in building Marketing-Mix and Attribution models is a plus.
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