Senior Director - Performance Marketing - EdTech

Senior Director - Performance Marketing (Ed-Tech)

COMPANY : Interview Kickstart

Location : Remote

Salary : Top of the Market

COMPANY DETAILS :

- Interview Kickstart is the leading global platform for Technical Interview Preparation.

- Established in 2014, this startup works with Software Engineers to help up level their careers significantly by helping them transition into their dream jobs at Top-tier companies.

- Students from the program routinely get offers from Google, Facebook, Amazon, Netflix, Apple, LinkedIn, Uber and other top players after completing our program.

- Current Market US/Canada. Shall expand soon in new geographies

ROLE DETAILS :

We are looking for a highly experienced, sharp, enthusiastic and expert performance marketer with experience in driving performance teams to scale up quality leads across a variety of channels - Google Ads, Facebook, LinkedIn, and Quora, among others.

In terms of skill sets here's what we are looking for (apart from boundless enthusiasm and oodles of self-motivation) :

- 6+ years of dedicated, full-time experience in performance marketing. 8+ years overall in digital marketing.

- Expertise in rapid scaling up on most of these channels: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, Facebook Ads, Programmatic & Native ads.

- Good experience in other ad platforms like Quora Ads, Reddit Ads, and others

- Expertise in managing the full funnel of performance marketing - setting aggressive targets, figuring out the team structure & resources needed, set up the right analytics & campaign structures, managing budgets & performance, and reporting to the company leadership.

- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.

- Excellent communication skills

- Excellent leadership skills vis-a-vis hiring, leading, and mentoring full-fledged performance marketing teams

- Experience working in a startup environment and setting things up from scratch would be a plus

- Experience or background in Computer Science/IT will be a plus