Responsibilities of the role :
- Build Marketing-Mix and Multi-Touch attribution models using a range of tools, including free and paid.
- Work with large data sets via hands-on data processing to produce structured data sets for analysis.
- Design and build Visualization, Dashboard and reports for both Internal and external clients using Tableau, Power BI, Datorama or R Shiny/Python.
Experience :
- Degree in Mathematics, Statistics, Economics, Engineering, Data Science, Computer Science or quantitative field.
- 8 years of total experience in Analytics with 3-5 years experience in Marketing/Data Analytics or related field with hands-on experience in building Marketing-Mix and Attribution models.
- Proficiency in one or more coding languages preferred languages: Python, R
- Proficiency in one or more Visualization Tools - Tableau, Datorama, Power BI
- Proficiency in using SQL.
- Proficiency with one or more statistical tools is a plus - Example: SPSS, SAS, MATLAB, Mathcad.
- Working experience using big data technologies (Hive/Hadoop) is a plus.
- Should be managing a team right now
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