Senior Digital Marketing Manager/Lead - EduTech

- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Identify the latest trends and technologies affecting our industry and optimize spend and performance based on the insights

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Manage brand website(s) - Traffic, Content, Key Engagement Metrics

- Plan and implement marketing automation tools to effectively engage and nurture users across digital assets and maximize acquisition and retention from them.

- Plan and manage our social media platforms.

- Instrument conversion points and optimize user funnels

- Develop and monitor campaign budgets.

- Prepare accurate reports on our marketing campaign's overall performance and assess against goals (ROI and KPIs)

- Evaluate important metrics that affect our website traffic, service quotas, and target audience.

- Plan, execute, and measure experiments and conversion tests.

- Work with cross-functional teams Brainstorm new and creative growth strategies

- Coordinate with advertising and media experts to improve marketing results.

- Oversee and manage all contests, giveaways, and other digital projects.